Is Faith in Nature Cruelty-Free and Vegan in 2022?

November 28, 2022

Faith in Nature has gone all out to give you natural products that are good for you and the planet. But does natural mean cruelty-free and vegan?

Faith in Nature is 100% cruelty-free and vegan, meaning no animal testing is conducted on their products by their suppliers or themselves. They also do not distribute cosmetics where animal testing is required by law.

Faith in Nature is one of the OG’s in the natural and cruelty-free beauty world that was way ahead of its time. Over 40 years after its launch – we’re grateful it stuck to its beliefs.

While it is still independently owned, it has recently received a whopping £2.5 million in funding from Cynergy Business Finance to expand the brand's business and manufacturing capabilities.

But let’s look into the details and see whether you can really have “faith” in this brand! (We’re not funny, we know!)

Faith in Nature product range

Faith in Nature's Ethical Overview

Cruelty-free: Yes

Vegan: Yes 

Clean ingredients: Yes

Sustainable & Ethical: Yes

Mica Mining Policy: Does not use mica

RSPO Palm Oil Certified: Does not use palm oil

Faith in Nature is Cruelty-Free

Test any of its products or ingredients on animals


Purchase any ingredients tested on animals within its supply chain


Distribute its products to any countries that require animal testing by law.


Faith in Nature is 100% cruelty-free with accreditation behind it.

It is also owned by a parent company that doesn’t go against its strict cruelty-free policy. This brings us to our next point:

Does Faith in Nature Test on Animals?

Faith in Nature has been against animal testing since it launched in 1974. One of the brand’s founding principles is that no animal should suffer for its products.

What Is Faith in Natures's Cruelty-Free Status in 2022?

Here is a screenshot of Faith in Nature’s official statement regarding its cruelty-free policies and vegan products, taken from its website:

Faith in Nature cruelty-free website claim

Faith in Nature is Leaping Bunny certified

Faith in Nature is Leaping Bunny certified through Cruelty-Free International.

Certification from Leaping Bunny is ideal because it holds rigorous standards and does regular audits to ensure they are upheld.

Yes – it’s way better than PETA. 

While you might know PETA very well – its cruelty-free regulations aren’t great. It only requires a brand’s written consent that abides by the PETA code of conduct.

Is Faith in Nature Sold Where Animal Testing is Required By Law?

Faith in Nature does not distribute any of its products to China or any country that requires animal testing on cosmetics by law.

China has a shocking track record. It is the country with the most animal testing globally, with over 20 million animals used per year.

However, if you live in China or are concerned about its cruel beauty policies, there are a couple of loopholes.

Here's how to find cruelty-free cosmetics in China: Are Cosmetics Made in China Cruelty-Free?

Faith in Nature is Vegan

Yes, Faith in Nature is well-priced, accessible, and entirely vegan. It does not use any animal-derived ingredients in any of its products.

However, it's worth knowing that this is the exception, not the rule.

Most mainstream skincare brands are not 100% vegan. Some animal-derived ingredients to look out for in general include honey, beeswax, lanolin, collagen, carmine, and squalane.

The Best Vegan Faith in Nature Products

With a brand that’s all vegan, cruelty-free, and natural – there’s little room for ethical error. So it’s more about choosing something you like.

To save you some time, here are some of its most popular personal care products:

  • Grapefruit & Orange Body Wash
  • Aloe Vera & Rosemary Laundry Liquid
  • Wild Rose Body Wash
  • Coconut & Shea Butter Shampoo Bar
  • Lavender & Geranium Hand and Body Lotion

On Faith in Nature’s website, you can find a complete list of its vegan products.

Vegan Alternatives to Faith in Nature

Don’t stress if Faith in Nature is not easily accessible to you, then here are some other options for you to try that have all the same core values.


price range

100% vegan


$10 - $30


Leaping Bunny

$5 - $20


Leaping Bunny

$30 - $80


PETA, Leaping Bunny

$5 - $20


PETA, Leaping Bunny

$20 - $70


PETA, Leaping Bunny

Faith in Nature Is Natural but Not Organic

It’s not all that surprising that Faith in Nature is natural of origin. Some products are even 100% natural!

When it comes to being organic – it isn’t so much the focus. Still, they do claim to use mainly organic ingredients (though they are not always certified).

Faith in Nature Has an 82-91% Allergen-free Ranking

According to Skin Safe, Faith in Nature has an 82 – 91% allergen-free ranking for each product.

Faith in Nature is free of allergens such as parabens, sulfates, and SLS. It also avoids soy, gluten, and alcohol.

The EU/UK Have Stricter Ingredient Regulations

We don’t want to scare you, but you HAVE to read up on any product’s ingredient list before you make a purchase – especially if you live within the United States. The reason why will shock you.

The FDA has only banned or restricted 11 harmful chemicals from cosmetics within the country. Europe and the UK, on the other hand, have banned 1,328!

Given Faith in Nature is a UK-based brand with strict ingredient policies – you don't need to worry too much.

Luckily, Faith in Nature sets a great example of what true clean beauty is meant to be, and you shouldn’t have to worry about any serious hidden nasties in its products.

With personal care products, you want to avoid these ingredients:

  • Formaldehyde & formaldehyde releasing ingredients 
  • Polythene Glycol (PEGs)
  • Butylated compounds (BHA, BHT)
  • DMDM Hydantoin
  • Ethanolamine compounds (DEA, MEA, and TEA)

There is no reason why cruelty-free products shouldn’t be as safe as anything tested on animals.

Not only is it easy to test ingredients without using animals altogether, but there are so many pre-approved ingredients you can use to make cosmetics that there is no need.

If you’re interested, here’s more on the subject: Are Cruelty-Free Cosmetics Safe?

Faith in Nature Is Sustainable

Faith in Nature has been actively making steps to be more sustainable since its launch.

We love seeing how transparent Faith in Nature is with everything from its packaging to formulations and manufacturing.

Some of the ways Faith in Nature is taking strong environmental accountability is by:

  • Developing formulas that are kinder to the environment.
  • Working on sustainable packaging developments.
  • Ensuring that the plastic containers they use are 100% recycled and recyclable.
  • Encouraging consumers to recycle their products.
  • Reducing their use of virgin plastic in their product and shipping packaging.
  • Avoiding extra packaging and only using sustainable or recycled materials (paper) when needed (check out their 100% plastic-free shampoo bars!).
  • Prohibiting synthetic microbeads that pollute our waters and harm marine life.
  • Using Responsibly Sourced Palm Oil (RSPO certified).
  • Using sustainably sourced paper (FSC certified) to create packaging that is compostable too.
  • Introducing carbon-neutral e-commerce shipping.
  • Developing some refillable, bulk, long-lasting packaging and reduced plastic refills.

Final Thoughts

With over 40 years below its belt, Faith in Nature has grown into a well-developed personal care brand striving to improve.

The brand is transparent with its customers and about its testing, purchasing, and distribution policies. It's also Vegan Society Approved and cruelty-free certified – so we couldn’t ask for more.

We look forward to seeing what more Faith in Nature has in store for us, especially with their most recent funding. The brand represents a future in product manufacturing that we hope to see become more popular.

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