About us

Welcome to Cruelty Free Soul

A platform to increase the awareness around animal testing and abuse to help you, the conscious shopper, find cruelty-free alternatives to almost anything.

We focus on cruelty-free beauty, cleaning, food and lifestyle. We also provide helpful resources, guides, information and will answer all your cruelty-free questions.

It should not be difficult to shop without hurting animals, the environment or humans alike. That is why we created this blog – as we want to show you how simple it really is.

Who we are not

  • Animal rights, protection or welfare experts
  • All-knowing in all things cruelty-free
  • Experts or gurus in animal cruelty

Who we are

  • A community of animal lovers
  • Cruelty-free beauty and makeup enthusiasts
  • Conscious shoppers and fashionistas

What can you expect from us?

Although a lot has changed, and more brands are becoming more cruelty-free conscious – there is still a lot of information out there that is confusing or misleading. That is why we want to help declutter this information and make it easier for you to digest.

Our aim is to make the process of going cruelty-free as simple as possible. When we stop supporting brands that test on animals, we force them to adapt as they become irrelevant.

Join us as we fight to save our animals, our planet and ourselves.