Beauty of Joseon is an affordable Hanbang K-Beauty with a soothing, earthy look. But that doesn’t tell the whole story about its cruelty-free, vegan, and environmental policies.

Beauty of Joseon is cruelty-free but not 100% vegan, meaning some products contain animal-derived ingredients. It does not conduct animal testing on its products or distribute cosmetics where animal testing is required by law.

Hanbang is the umbrella term for Traditional Korean Medicine, and Beauty of Joseon blends some of the herbal complexes with modern skincare. 

Most Hanbang brands are in the luxury market, but Beauty of Joseon is accessible. With a reverence for herbs, a lot of its imagery focuses on nature. Let’s find out if it’s as sustainable as it looks. 

And how much has this simple brand prioritized cruelty-free policies and veganism? And can we trust them?

Looking for the best vegan alternatives? We preselected the best ones, click here.