Is I Dew Care Cruelty-Free and Vegan in 2023?

Fun and playful but effective is the name of the game for I Dew Care. They claim to be sustainable and ethical but is this brand actually cruelty-free and vegan?

I Dew Care is 100% cruelty-free and vegan. It doesn't conduct animal testing on its products or use animal-derived ingredients.
I Dew Care is another Korean skincare brand that had a big boom in sales thanks to social media and the massive rise in Korean skincare around the world.

The brand was an easy favorite for those looking for the iconic fun and cute packaging that offered all the dewy, glassy skin benefits that become synonymous with Korean skincare.

They are one of the few to be 100% cruelty-free and vegan with some certification to match but don’t be fooled by the clean = sustainable image they are putting out there.
I Dew Care Product Shot

I Dew Care Ethical Overview

Cruelty-free: Yes

Vegan: Yes

Clean ingredients: Yes

Sustainable & Ethical: Minimal efforts

Mica Mining Policy: No

RSPO Palm Oil Certified: No

I Dew Care Is 100% Cruelty-Free

Test any of its products or ingredients on animals


Purchase any ingredients tested on animals within its supply chain


Distribute its products to any countries that require animal testing by law.


I Dew Care is an established cruelty-free brand with certification to back it up.

I Dew Care is, however, owned by MBX, which is associated with animal testing by owning other brands that are not 100% cruelty-free. 

I Dew Care Does Not Test on Animals?

I Dew Care hasn’t been associated with animal testing since they were founded in 2012. They are committed to creating fun and effective products that are certified cruelty-free.

What Is I Dew Care’s Cruelty-Free Status in 2023?

Here is a screenshot of I Dew Care’s official statement regarding its cruelty-free policies and vegan products, taken from its website:

I dew care cruelty free status

I Dew Care is PETA Certified

I Dew Care has been certified by PETA to uphold its cruelty-free claims.

It’s rare to find Korean brands with certifications, so having PETA certification is a great step.

But while you might know PETA very well – it surprisingly doesn't hold the strictest cruelty-free regulations. Leaping Bunny certification is the gold standard to live up to.

Leaping Bunny certification proves that:

  • No animal testing is conducted on the ingredients, formulas, or final products they sell.
  • No animal testing is conducted by the brand suppliers or on their ingredients or formulas.
  • No animal testing is done by someone else that the company paid for.
  • Any other form of testing (beyond ingredient and consumer safety), such as worker safety and environmental health, is considered and evaluated.

I Dew Care Is Not Sold Where Animal Testing is Required By Law?

I Dew Care does not distribute any of its products to China or any country that requires animal testing on cosmetics by law.

China has a shocking track record. It is the country with the most animal testing globally, with over 20 million animals used per year.

However, if you live in China or are concerned about its cruel beauty policies, there are a couple of loopholes.

Here's how to find cruelty-free cosmetics in China: Are Cosmetics Made in China Cruelty-Free?

I Dew Care is Vegan

I Dew Care hasn’t always been 100% vegan, but they have made the steps to eliminate all animal-derived ingredients from their formulas.

It’s good to remember that I Dew Care is the exception. Most mainstream skincare brands are not 100% vegan. 

These are certain animal-derived ingredients to look out for in general include honeybeeswaxlanolin, collagen, squalane, and carmine.

If you're interested in the best I Dew Care vegan products or finding brand alternatives – keep reading or click on this link: I Dew Care vegan products. 

The Best Vegan I Dew Care Products

I Dew Care has so many different fun products to choose from that are all vegan. It’s all down to choosing what you like and what works best for you.

But to give you somewhere to start, here are some of its most popular skincare products:

  • Glow Easy – Nourishing Vitamin C Lip Oil
  • Cake My Day - Wash-Off Face Mask, Hydrating, Refreshing
  • Glow-Key – Brightening Vitamin C Eye Cream
  • Straight Chillin' – Cooling Aloe Sheet Masks
  • Berry Melting – Makeup Remover Balm

For a complete list of I Dew Care’s vegan products, you can find everything on the website: 

Vegan Alternatives to I Dew Care


price range

100% vegan


$5 - $25



$2 - $25



$20 - $80


PETA, Leaping Bunny

$15 - $50


Leaping Bunny

$10 - $50



I Dew Care is Not Natural and Organic

I Dew Care doesn’t advertise itself as either natural or organic.

Sometimes you’ll find a natural star ingredient, but I Dew Care is focused on making products that are science-driven for skincare that gives results.

All products use a certain amount of synthetic ingredients in their formulas. I Dew Care is no exception – but it does choose to use better or clean synthetics.

If a synthetic ingredient is "clean," it means it is safe and non-toxic for us. Its purpose is to preserve the stability of a beauty formulation.

I Dew Care Has A 91% Allergen-Free Ranking

According to Skin Safe, I Dew Care has a 91% allergen-free ranking for each product.

Many of I Dew Care’s products are free of allergens such as gluten, nickel, top common allergy-causing preservatives, lanolin, paraben, topical antibiotic, MCI/MI, soy, propylene glycol, and SLS.

Reading the ingredient list is crucial because I Dew Care is not 100% hypoallergenic or non-comedogenic, and they do not claim to be.

However, certain products address these concerns, so buy what your skin needs. 

The EU/UK Have Stricter Ingredient Regulations

We don’t want to scare you, but you HAVE to read up on any product’s ingredient list before you make a purchase – especially if you live within the United States. The reason why will shock you.

The FDA has only banned or restricted 11 harmful chemicals from cosmetics within the country. Europe and the UK, on the other hand, have banned 1,328!

Luckily, I Dew Care sets a great example of what true clean beauty is meant to be, and you shouldn’t have to worry about any serious hidden nasties in its products.

With skincare and cosmetics, you want to avoid these ingredients:

  • Ethoxylated ingredients (PPG, PEG, and polysorbate)
  • Ethanolamine compounds (DEA, MEA, and TEA)
  • Polytetrafluoroethylene (PTFE, aka teflon®)
  • Propylene glycol (pg) & butylene glycol
  • DMDM Hydantoin
  • Triclosan

I Dew Care Is Not Sustainable and Ethical

This is where I Dew Care is falling short. We’re seeing a trend of brands claiming to be sustainable but not doing anything to prove it.

Being vegan and having formulas considered “clean” doesn’t automatically make a brand sustainable.

It's no secret that the world has a huge waste problem, and cosmetic brands only make it worse by using unsustainable packaging and harmful ingredients.

Beyond sustainability, I Dew Care isn’t doing anything for ethical initiatives. Being cruelty-free is great, but million-dollar brands not giving back to the community is always disappointing.

Final Thoughts

I Dew Care is making some steps to be a brand that is more ethical than your standard skincare brand. 

To be clear, I Dew Care is not a bad choice. They are certified cruelty-free and vegan, but our gripe is that being cruelty-free and vegan isn’t enough to make claims like “sustainability is at the top of mind.”

Not every brand has to be going above and beyond, but don’t let empty claims fool you into thinking you’re supporting a brand that’s more sustainable than it is.

I Dew Care is making some effort and is actively growing and changing. If you’re looking for fun and effective skincare while keeping animals out of the equation, then I Dew Care might be a great choice for you.