Is Nuria Beauty Cruelty-Free and Vegan in 2023?

Nuria Beauty had high standards from the beginning. Effective products, Ethics, and sustainability are all rolled into one with this cruelty-free, vegan skincare line.

Nuria is 100% cruelty-free and vegan. It doesn't conduct animal testing on its products or use animal-derived ingredients.
Inspired by age-old traditions and beauty rituals practiced by women around the world, Nuria Beauty aimed to make products that not only made a profit but also gave back to the communities that inspired its creation.

Nuria Beauty uses ancient rituals enhanced by science to create clean, cruelty-free, and vegan products. This brand is not only holding itself to the highest standard when it comes to its sourcing and distribution, but they are also involved with the communities that began everything.

Nuria is a brand that, at a first glance, is thoughtful and made with strong intentions, but could they truly have everything we’re looking for and the proof to back it up?
Nuria Beauty Product Shot

Nuria Ethical Overview

Cruelty-free: Yes

Vegan: Yes

Clean ingredients: Yes

Sustainable & Ethical: Moderate efforts

Mica Mining Policy: Does not use mica 

RSPO Palm Oil Certified: Yes

Nuria is 100% Cruelty-Free

Test any of its products or ingredients on animals


Purchase any ingredients tested on animals within its supply chain


Distribute its products to any countries that require animal testing by law.


Nuria is truly cruelty-free through and through.

The brand is also still owned by founder Naomi Furgiuele which means no parent company with differing values.

Nuria Does Not Test on Animals?

Nuria has never tested on animals in any part of the supply chain or distribution.

Nuria was created at the end of 2018 and quickly got cruelty-free certification in the following year to truly prove its stance on being cruelty-free.

What Is Nuria’s Cruelty-Free Status in 2023?

Here is a screenshot of Nuria’s official statement regarding its cruelty-free policies and vegan products, taken from its website:

Nuria Beauty cruelty-free tatus

Nuria is Leaping Bunny Certified

Nothing can beat a Leaping Bunny certification to uphold claims on being cruelty-free and Nuria made the steps to get it quickly! There was no wasting time with this brand.

All brands that consider themselves cruelty-free should get the certification to prove it – and some certifications are better than others.

Leaping Bunny certification proves that:

  • No animal testing is conducted on the ingredients, formulas, or final products they sell.
  • No animal testing is conducted by the brand suppliers or on their ingredients or formulas.
  • No animal testing is done by someone else that the company paid for.
  • Any other form of testing (beyond ingredient and consumer safety), such as worker safety and environmental health, is considered and evaluated.

Is Nuria Sold Where Animal Testing is Required By Law?

Nuria does not sell any products in brick-and-mortar stores in Mainland China.

They distribute in China but only via e-commerce and shipping through Hong Kong. This is one of those loopholes that make them totally exempt from mandatory testing.

China has a shocking track record. It is the country with the most animal testing globally, with over 20 million animals used per year.

Here's how to find cruelty-free cosmetics in China: Are Cosmetics Made in China Cruelty-Free?

Nuria is Vegan

Nuria has really sealed the deal by being 100% vegan.

Animals are not a part of the equation for this brand with solid cruelty-free policies and products that are completely free of any animal-derived ingredients.

However, it's worth knowing that Nuria is the exception, not the rule. 

Most mainstream skincare brands are not 100% vegan. These are certain animal-derived ingredients to look out for in general include honeybeeswaxlanolin, collagen, squalane, and carmine.

If you're interested in the best Nuria vegan products or finding brand alternatives – keep reading or click on this link: Nuria vegan products. 

The Best Nuria Vegan Products

You can’t go wrong with any of Nuria’s diverse range of skincare products that are all 100% vegan.

They have become a quick favorite for many so if you want to see what all the hype is about, here are some of their bestsellers:

  • Rescue Rebalancing Cleanser
  • Defend Triple Action Eye Cream
  • Defend Gentle Exfoliator
  • Rescue Pore-Minimizing Toner
  • Hydrate Revitalizing Jelly Night Treatment

For a complete list of Nuria’s vegan products, you can find everything on the website:

Vegan Alternatives to Nuria


price range

100% vegan


$20 - $80


Leaping Bunny

$5 - $20


Leaping Bunny

$3 - $17



$5 - $25



$15 - $50


Leaping Bunny

Nuria is Not Considered Natural and Organic

The aim for Nuria is making skincare that is clean, safe and efficient. These products don’t just give results, they are made without wasting time, energy, or materials.

Creating products with 100% naturally derived ingredients isn’t the priority, but every ingredient chosen is carefully picked with safety in mind and sourced with fair wages and trade partners.

All products use a certain amount of synthetic ingredients in their formulas. Nuria is no exception – but it does choose to use better or clean synthetics.

If a synthetic ingredient is "clean," it means it is safe and non-toxic for us. Its purpose is to preserve the stability of a beauty formulation.

Nuria Has a 91 – 100% Allergen-Free Ranking

According to Skin Safe, Nuria has a 91 – 100% allergen-free ranking for two products.

Many of Nuria’s products are free of allergens such as fragrance, gluten, coconut, nickel, top common allergy-causing preservatives, lanolin, paraben, topical antibiotic, MCI/MI, soy, propylene glycol, balsam of Peru, irritant/acid, dye, and SLS.

Reading the ingredient list is crucial because Nuria is not 100% hypoallergenic or non-comedogenic, and they do not claim to be.

However, certain products specifically address these concerns, so make sure you buy what your skin needs. 

The EU/UK Have Stricter Ingredient Regulations

We don’t want to scare you, but you HAVE to read up on any product’s ingredient list before you make a purchase – especially if you live within the United States. The reason why will shock you.

The FDA has only banned or restricted 11 harmful chemicals from cosmetics within the country. Europe and the UK, on the other hand, have banned 1,328!

Luckily, Nuria sets a great example of what true clean beauty is meant to be, and you shouldn’t have to worry about any serious hidden nasties in its products.

With skincare and cosmetics, you want to avoid these ingredients:

  • Ethoxylated ingredients (PPG, PEG, and polysorbate)
  • Ethanolamine compounds (DEA, MEA, and TEA)
  • Polytetrafluoroethylene (PTFE, aka teflon®)
  • Propylene glycol (pg) & butylene glycol
  • DMDM Hydantoin
  • Triclosan

Nuria Is Moderately Sustainable and Ethical

Some of the ethical causes Nuria supports is supporting women and children, children’s education and supporting minority and Asian communities.

Nuria has done this by always donating a portion of sales to She’s The First, donating 100% of April 2020 revenue to Save The Children, and donating to the Asian American Legal Defense and Education Fund.

It's no secret that the world has a huge waste problem, and cosmetic brands only make it worse by using unsustainable packaging and harmful ingredients.

Nuria takes environmental accountability by:

  • Developing formulas that are kinder to the environment.
  • Working on sustainable packaging developments.
  • Ensuring that all plastic containers and packaging they use are recyclable.
  • Encouraging consumers to recycle their products.
  • Prohibiting synthetic microbeads that pollute our waters and harm marine life.
  • Using ethically mined MICA sourced without the use of child labor.
  • Using renewable energy to create all cartons.
  • Offsetting the carbon footprint of every product over its entire lifecycle.
  • Partnering with Cool Effect  to offset all emissions and support projects like installing clean cookstoves in schools and orphanages in Malawi. 

Final Thoughts

Nuria Beauty is a solid choice if you’re looking for a new skincare brand that is taking all the ethical sustainability factors in mind while still being effective and innovative.

Nuria is 100% vegan and cruelty-free and are fully transparent with what they’re about and what they want to achieve.

There’s little to criticise, you can always nitpick, but Nuria Beauty has made more progress than most skincare brands in the 5 years they’ve been around.