Is WITH MY Cruelty-Free and Vegan in 2023?

An all-natural, clean, sustainable toothpaste that is vegan and cruelty-free? WITH MY has our pearly whites looking forward to their morning clean more than ever!

WITH MY is 100% cruelty-free and vegan. It doesn't conduct animal testing on its products or use any animal-derived ingredients.
WITH MY was created by Korean-American dentist Christina, who wanted a high-performance toothpaste that had it all without any of the nasty stuff.

To her, that meant a clean, all-natural formula safe for kids and adults. It also had to be vegan, cruelty-free, and sustainable.

We agree that this should be the bare minimum for all toothpaste! But unfortunately, most oral care IS tested on animals with outdated, inhumane methods.

But why did such a simple brand prioritize cruelty-free policies and veganism? And can we trust them?
WITH MY toothpaste Product Shot

WITH MY Ethical Overview

Cruelty-free: Yes

Vegan: Yes

Clean ingredients: Yes

Sustainable & Ethical: High efforts

Mica Mining Policy: Mica free brand

RSPO Palm Oil Certified: Palm oil-free brand

WITH MY Is Cruelty-Free

Test any of its products or ingredients on animals


Purchase any ingredients tested on animals within its supply chain


Distribute its products to any countries that require animal testing by law.


WITH MY is owned by a parent company that tests on animals. 

WITH MY Does Not Test on Animals

WITH MY has never tested on animals in developing its toothpaste. It has been cruelty-free from the start and always will be. 

What Is WITH MY’s Cruelty-Free Status in 2023

Here is a screenshot of WITH MY’s official statement regarding its cruelty-free policies and vegan products, taken from its website:

WITH MY Cruelty-Free Status

WITH MY is PETA Certified

WITH MY is a PETA-certified cruelty-free brand. But PETA certification isn’t the best cruelty-free certification around. Here’s why:

PETA Certification Doesn't Guarantee a Product is Cruelty-Free
  • Even with PETA certification, any products entering China are still eligible for random post-market testing if the government chooses.This means that if there is a customer complaint about a product, it can still be taken back for testing and review. Herbal Essences do not share this information.
  • PETA is not doing any audits at the moment to verify that any product it certifies as cruelty-free upholds the claim. All a brand requires is their signature to a voluntary pledge.
The pledge is written as follows: "The brand must pledge not to test on animals anywhere in production. The brand's ingredient suppliers must pledge to the same statement." –
Why Leaping Bunny Certification is Better?

Currently, Leaping Bunny is the only internationally recognized cruelty-free organization. It sets the highest standard for any brand that is accredited. This includes random audits throughout the brand's supply chain.

Here are its requirements:

  • No animal testing is conducted on the ingredients, formulas, or final products they sell.
  • No animal testing is conducted by the brand suppliers or on their ingredients or formulas.
  • No animal testing is done by someone else that the company itself paid for.
  • Any other form of testing (beyond ingredient and consumer safety), such as worker safety and environmental health, is considered and evaluated.

If you want to know more about Leaping Bunny and cruelty-free labels, you can trust – you need to read this article: What Cruelty-Free Logos Can You Trust?

WITH MY Is Not Sold Where Animal Testing is Required By Law.

WITH MY does not distribute any of its products to China or any country that requires animal testing on cosmetics by law.

China has a shocking track record. It is the country with the most animal testing globally, with over 20 million animals used per year.

However, if you live in China or are concerned about its cruel beauty policies, there are a couple of loopholes.

Here's how to find cruelty-free cosmetics in China: Are Cosmetics Made in China Cruelty-Free?

WITH MY is Vegan

A clean, cruelty-free toothpaste that does not use any animal-derived ingredients in any of its products. Sign us up!

However, it's worth knowing that WITH MY is the exception, not the rule. 

Most mainstream dental care brands are not 100% vegan. These are certain animal-derived ingredients to look out for in general include honeybeeswax or propolis, bone char, collagen, and calcium phosphate.

The Best Vegan WITH MY Products

With a brand that’s all vegan, cruelty-free, and natural – there’s little room for ethical error. So it’s more about choosing something you like.

The WITHMY brand is still small; here are the products currently available:

  • WITH MY Lemonade Toothpaste
  • WITH MY Spearmint Toothpaste
  • WITH MY Aloe Vera Toothbrush

For a complete list of WITH MY’s vegan products, you can find everything on the website:

Vegan Alternatives to WITH MY


price range

100% vegan




PETA, Leaping Bunny

$11 - $199


Leaping Bunny

$13 - $64



$5 - $20


Leaping Bunny

$6 - $84


Leaping Bunny

WITH MY is Considered Natural but Not Organic

WITH MY is a natural brand. It claims to use 100% natural ingredients in each product. 

Although WITH MY might use some organic ingredients, it is not certified organic, nor does it advertise itself as an organic cosmetics brand. 

All products use a certain amount of preservatives in their formulas. WITH MY is no exception – but it does choose to use natural and clean preservatives.If a synthetic ingredient is "clean," it means it is safe and non-toxic for us. Its purpose is to preserve the stability of a beauty formulation.

WITH MY Does Not Have An Allergen-Free Ranking

Sadly, Skin Safe has no listing for WITH MY products.

We know that WITHMY’s products are free of allergens such as soy, gluten, nickel, MCI/MI, dyes, and SLS.

WITH MY never use Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Triclosan, Saccharin, Microbead, PEG, Artificial Colors, Artificial flavors, Animal Ingredients, Methylisothiazolinone, and Chloromethylisothiazalinone.

Reading the ingredient list is crucial because WITH MY calls itself ‘safe for all’, but is not 100% hypoallergenic or non-comedogenic, and they do not claim to be.

However, certain products specifically address these concerns, so make sure you buy what your skin needs. 

The EU/UK Have Stricter Ingredient Regulations

We don’t want to scare you, but you HAVE to read up on any product’s ingredient list before you make a purchase – especially if you live within the United States. The reason why will shock you.

The FDA has only banned or restricted 11 harmful chemicals from cosmetics within the country. Europe and the UK, on the other hand, have banned 1,328!

Luckily, WITH MY sets a great example of what true clean beauty is meant to be, and you shouldn’t have to worry about any serious hidden nasties in its products.

With personal care products, you want to avoid these ingredients:

  • PPG, PEG, and polysorbate
  • Ethanolamine compounds (DEA, MEA, and TEA)
  • Butylated compounds (BHA, BHT)
  • Coal tar and benzene
  • Formaldehyde and formaldehyde-releasing preservatives
  • DMDM Hydantoin

WITH MY Is Highly Sustainable and Ethical

One of the ethical causes WITH MY supports is… 

Children’s oral care and education donate 10% of all sales towards this. 

It's no secret that the world has a huge waste problem, and cosmetic brands only make it worse by using unsustainable packaging and harmful ingredients.

WITH MY takes environmental accountability by:

  • Developing formulas that are kinder to the environment.
  • Working on sustainable packaging developments.
  • Ensuring that the plastic containers they use are recyclable.
  • Encouraging consumers to recycle their products.
  • Avoiding GMO ingredients.
  • Prohibiting the use of synthetic microbeads that pollute our waters and harm marine life.
  • Using no palm oil or MICA
  • Using sustainably sourced paper (FSC certified) to create its packaging.
  • EWG (Environmental Work Group) Verified, working to strict environmental and sustainability standards.

Final Thoughts

If you’re looking for cruelty-free and vegan toothpaste, WITH MY, is impressive!

The brand is both cruelty-free and vegan-certified- although we would prefer to see it certified by a more trustworthy organization. 

The ethical initiatives and sustainability work done by WITH MY is also are also top-notch with FSC packaging and EWG’s stamp of approval. Many bigger brands are charging similar processes and ding much less.