An all-natural, clean, sustainable toothpaste that is vegan and cruelty-free? WITH MY has our pearly whites looking forward to their morning clean more than ever!

WITH MY is 100% cruelty-free and vegan. It doesn't conduct animal testing on its products or use any animal-derived ingredients.
WITH MY was created by Korean-American dentist Christina, who wanted a high-performance toothpaste that had it all without any of the nasty stuff.

To her, that meant a clean, all-natural formula safe for kids and adults. It also had to be vegan, cruelty-free, and sustainable.

We agree that this should be the bare minimum for all toothpaste! But unfortunately, most oral care IS tested on animals with outdated, inhumane methods.

But why did such a simple brand prioritize cruelty-free policies and veganism? And can we trust them?
WITH MY toothpaste Product Shot

WITH MY Ethical Overview

Cruelty-free: Yes

Vegan: Yes

Clean ingredients: Yes

Sustainable & Ethical: High efforts

Mica Mining Policy: Mica free brand

RSPO Palm Oil Certified: Palm oil-free brand