I’M FROM looks like a wholesome, earth K-Beauty skincare brand. But looks can be deceiving. Is I’M FROM cruelty-free, vegan, and as sustainable as it makes out?

I’M FROM is cruelty-free but not 100% vegan, meaning some products contain animal-derived ingredients. It does not conduct animal testing on its products or distribute cosmetics where animal testing is required by law.
I’M FROM tries to keep ingredients as close to how they’re found in nature while making a safe product that’s ‘clean’ beauty. The packaging managed to look simple, and each product tells you where the main ingredient was sourced from.

With lines that use classic Korean skincare staples like ginseng, mugwort, and rice, I’M FROM caters to all kinds of skincare concerns.

The brand also focuses on simplicity- from ingredients to formulation, production, and packaging.

But why did such a simple brand prioritize cruelty-free policies and not veganism? And do they have the cruelty-free certifications to back it up (when so few Korean Beauty brands do)?


Looking for the best vegan alternatives? We preselected the best ones, click here. 

I'm from Product Shot

I’M FROM's Ethical Overview

Cruelty-free: Yes

Vegan: No but I’M FROM cannot be considered vegan if it is not cruelty-free

Clean ingredients: Yes

Sustainable & Ethical: Moderate efforts

Mica Mining Policy: Undetermined

RSPO Palm Oil Certified: Undetermined

I’M FROM Is Cruelty-Free

Test any of its products or ingredients on animals